Veruca Salt

Veruca Salt
First appearance	Willy Wonka and the Chocolate Factory
Created by	Roald Dahl
Portrayed by	Julie Dawn Cole (1971) Julia Winter (2005) [[Polly Allen]], Tia Noakes, Ellie Simmons, Scarlet Roche>, Matilda Belton (2013) Emma Pfaeffle (2017) Jessica Cohen (2018)
Born	Unknown (book) 1959, England (1971 film) 1993, Buckinghamshire, England (2005 film) Novosibirsk, Russia (broadway retool)

Veruca Salt is a character from Charlie and The Chocolate Factory, both films, and theatrical adaptations. She is usually the second Golden Ticket winner (acquired through her father's factory workers), and the third child among the five (originally seven) children to meet her endgame in the factory.

Veruca is portrayed as a cute and pretty little girl, but the epitome of a spoiled brat. She is an immature, dictating, over-indulged, manipulative, extremely selfish, uncompromising, wealthy young girl. In a stereotypical manner, Veruca lives with her parents in a mansion. Also, Veruca is constantly being driven around in a limo. Veruca's affluent parents both treat her like a princess and give her anything she wants, no matter how ridiculous the price or how outrageous the item is. And depending on which version is considered, she either shows some gratitude or none at all.

In the book, she is described as "the daughter of rich parents" and she is described as the "heiress to the Salt nut fortune". Her father's profession is the same in both versions, the CEO of a large legume conglomerate. The mother is different with each version. In the book, she is shown having a job as a geography teacher (Mrs. Teavee in the 1971 film, Mr. Teavee in the 2005 film, Mrs. Beauregarde in the play); all four people ask about the existence of Loompaland).

Both the 1971 and 2005 films do not mention what her mother's job is, although it is implied that the mother is a socialite, or taking advantage of her wealth to aid others in need. In the 1971 film, Mrs. Salt is shown doing needlepoint, which was a pastime for many women at the time the film was in production. However, in the 2005 film, she is shown markedly more as a playgirl. She makes no remark to either Veruca's outbursts or how her husband obliges their daughter. Instead, she was found quietly sipping martinis.

The age of Veruca Salt is never explicitly given in the book nor the two films, but the theatrical adaptations can allow some creative leeway into the girl's age; similarly, her nationality is British in the films but is not stated in the book, again leading to creative leeway (see "theatrical adaptations" section below). The only mention of Veruca's residence in the book is that she and her parents lived "in a great city" far away from the Bucket residence.

Each version implies that Veruca's parents have spoiled her and raised her in full luxury since the day she was born. When Veruca doesn't get what she wants immediately, she screams, shouts, kicks, stomps, jumps up and down, and takes extreme measures until she finally has her way. In other words, she has absolutely no regard, nor consideration for her family's countless emotional and financial needs. Also, she constantly bullies them without any remorse.

Before the tour with her parents to Wonka's chocolate factory, Veruca's parents (especially her father in the films and theatrical adaptations) seem to view her as a sweet, innocent "precious little princess."

Charlie's view of Veruca in the films seems jaded in that the employees of the Salt Corporation did the work thus the lady who actually found the ticket deserves the tour, not Veruca (as well as shown to be a tad more naive in the novel). Charlie is grateful for the rare occasions when his parents or grandparents can pamper him with small gifts, because he realizes they do it out of their love for him. As such, Charlie believes that Mr. Salt must really love his daughter in suspending business to have all of his employees shell wrappers on Wonka bars to get her a Golden Ticket. While that may actually be true in some respects (as shown by the thoughts of the grandparents on Charlie's birthday that they scrimped and saved for that present and no matter how small a chance, they hope Charlie finds a Golden Ticket), Grandpa Joe corrects Charlie's viewpoint in saying that Mr. Salt spoils her, adding, "...and mark my words, no good can ever come from a child by spoiling her." However, after Veruca was ambushed and dirtied in the Nut Sorting Room by Wonka's squirrels (one of which she demanded her parents buy for her), her parents' opinions of her shift more toward reality, and they act in a manner that's far less lenient and more strict. They both learned their lesson about over-indulging children.

Veruca was usually the third child to leave the factory tour, by getting attacked by the squirrels. All versions of the story, except some theatrical adaptations, depict her wearing a mink fur coat over her clothes. Mink coats were almost never made for girls and women at the time that the book was written, no matter how wealthy the family was (as these coats were actually made of rabbit fur). In some theatrical shows, Veruca may have siblings that are either just as spoiled as she is, or are more sensible, as well as disgusted by her immature behavior.

In the films and theatrical versions, Mr. Salt is the only parent to suffer the same fate as his child. In the book, both Mr. and Mrs. Salt fall down the chute.

Biography

Veruca, as she appears in the novel.

Veruca Salt regularly exerts loud and petulant behavior in order to get what she desires, and even her parents are not immune to her countless loud screaming outbursts and tantrums. She shamelessly browbeats her parents over material things. When Veruca demands that she must have a Golden Ticket, her father buys numerous cases of Wonka Bars. Then, he orders his factory workers to put aside their regular duties of peanut-shelling and unwrap the bars, although stopping regular work in his factory would cost him two things: business and precious profit and revenue. The process lasts three days, all of which Veruca spends complaining and screaming that she doesn't have her ticket. Eventually, her father vows to keep up the search until he finds one for her. On the fourth day the ticket is finally found, Veruca is "all smiles again."

Her home is located in "a great city, far away" from the Bucket residence. Unlike the two movie adaptations, Veruca's hair is curly and blonde (with a pink bow at the top of her hair), and her dress resembles a ballet tutu. She is described as very pretty by Mr. Wonka when he first meets her and her parents at the factory gates. Wonka also comments "I always thought a veruca was a wart you got on the bottom of your foot, but how wrong I was after seeing you!".

She may be similar in character to Miranda Piker, an unused fellow tour group member early on in the novel's drafts. She is the second person to find a Golden Ticket, and the third to be kicked out of the tour. Charlie Bucket comments that he doesn't think her father played it fair, while his grandmothers say that Veruca is worse than "the fat boy" (Augustus Gloop) and deserves "a good spanking." On the tour, Veruca demands her father to get her an Oompa-Loompa, then a chocolate river and a pink paddle boat like Wonka's, and finally, the demand that proves her undoing - one of Wonka's nut-sorting squirrels. Unlike the two film adaptations and most of the theatrical shows, Mr. Salt later confesses to Wonka that he knows his daughter is "a bit of a frump," and that he doesn't mind admitting it. Yet, Mr. Salt says that it is no reason for his daughter to be "roasted to a crisp," on the grounds that he and his wife love their daughter very much and just simply want to make her happy and provide for her needs.

Differences Between the Book and the Movies

Willy Wonka & the Chocolate Factory (1971)

The 1971 film shows that Veruca Salt hails from England, and her parents are renamed Henry and Henrietta. Henry is weak-willed and easily dominated by his severely spoiled daughter, and Mrs. Salt's attitude is almost pessimistic. Extraordinarily, Veruca's mother manages to stay calm during Veruca's multiple vicious tantrums. 

Throughout the film, Veruca humiliates her father both beratingly and with malicious intent. It is shown that she doesn't emotionally care about her parents, just that they give her whatever she wants (Veruca's most distinguishing and contributing factor). Veruca also complains about her father's staff's inability to find the Golden Ticket "the very first day." She even refuses to go to school until the ticket is found. She also tearfully laments that the workers may be jealous of her for wanting the Ticket. He pleads with her to give him time and that his staff has been working from dawn until dusk for five days straight. Unfortunately, Veruca bellows in response, "Make ’em work nights!" In order to expedite the process, Mr. Salt offers a £1 bonus to the first employee who finds the ticket, which happens a few minutes later. Veruca wants to be the first to enter while waiting with the tour group outside Wonka's factory, during which she is wearing one of her personal collection of four mink coats.

She is violent, obnoxious, disrespectful, and aggressive, as depicted in the novel, in addition to resorting to various threats and even physical violence. She shoves, pushes, and hits her father, and does likewise to Violet Beauregarde, while both girls are descending the Chocolate Room stairs in the Pure Imagination number. In fact, there is tangible friction between the two girls throughout. At one point, Violet even silences Veruca's whining with "Can it, you nit!," and later with "Stop squawking, you twit!" This incident aside, she is not completely indifferent, though not entirely amiable, to the other children. However, she does confide to Charlie, "He [Wonka] is absolutely bonkers!" and expresses concern over Violet and Augustus' separate punishments for disobeying Wonka's countless orders during the tour.

Veruca's final scene is the Golden Egg Room, where she wants her father to buy her one of Wonka's golden egg-laying geese. After Wonka naturally refuses her father's offer (as he is taking out his checkbook), Veruca goes on a tirade by breaking into song ("I Want it Now"), trashing the room, and disturbing the Oompa Loompas' work in the process. She then climbs onto an Eggdicator and is promptly dropped down into the furnace holding room after being rejected as a "bad egg" by the machine. Her father, too, is deemed a "bad egg" after falling into the chute in an attempt to rescue her.

Veruca and her parents in the 2005 adaptation (deleted scene).

Charlie and the Chocolate Factory (2005)

Another picture of Veruca and her family.

The 2005 film shows that she resides in a palatial mansion in Buckinghamshire, again revealing that Veruca is from England. Although her spoiled personality is still intact, it is expressed in a cold, direct, manipulative, egocentric, arrogant, and snobby manner, rather than aggressive and boisterous. Only either when she is denied something, or when the ticket search is taking too long, Veruca does lose her cool. However, she can appear to be very sweet and charming when she feels that things will go her way. Her father does the talking in her interview (though she does spell out her first name to the BBC reporters), and the interview is conducted in one of the mansion's halls. (The exterior of the mansion was Wrotham Park in Barnet, Hertfordshire while the interior shots were filmed in Hatfield House in Hertfordshire.) Additionally, her mother, Angina, says absolutely nothing (in the final cut of the film). Her father is renamed Rupert, as revealed on one of his business cards. Her 21 "marvelous pets" are one pony, two dogs, four cats, six rabbits, two parakeets, three canaries, a green parrot, a turtle, and a very old hamster (the bowl of goldfish and cage of white mice are absent), all of which are earlier gifts from her parents.

Veruca's primary parental figure and factory tour chaperone is once again her father (portrayed by James Fox). Mr. Salt is here depicted as an elderly but somewhat snobbish English gentleman. Even when her indulgent parents satisfy her incessant desires, Veruca lacks any sense of gratitude in return. This results in her being removed from the tour and for her father's epiphany about her. When Mr. Salt proudly presents to her the long-awaited Golden Ticket that took three days for his staff to find, she seems on the verge of thanking him. Unfortunately, she instead says, "Daddy, I want another pony."

She is dressed in a typical British girls' school uniform as she is saying this, returning home from her unnamed school. Meanwhile, her mother (played by Francesca Hunt in a silent role, at least in the final cut of the movie) sips martinis in lieu of reacting to her daughter's various bratty outbursts. In an earlier draft of the film, and in a deleted scene, her mother was going to be the one accompanying her to the factory instead of her father.

When the tour of the chocolate factory almost begins, Veruca demands her Daddy that she wants to go in there. This makes her father laugh and look at his watch, saying that one minute before, 9:59, calling her sweetheart. However, her father's response causes her to yell at him in a disrespectful manner to make time go faster.

During the tour, she is the first to spot the Oompa Loompas when the group visits the Chocolate Room (and, in a deleted scene, she again demands one from her father). Veruca, like the 1971 film, isn't mean to Charlie Bucket, despite the kids' separate economic classes, though she instead appears indifferent. Unlike the 1971 film, Veruca is a little nicer to Violet and even says they should be friends. Violet seemingly agrees, but then makes a disgusted face when Veruca's back is turned to show she really doesn't like her. However, it is also implied that Veruca doesn't like Violet either. As Violet is punished for chewing a prototype gum against Wonka's orders, she is consequently transformed into a giant blueberry. Veruca is seen smirking in victory, triumphing Violet in the competition to win the special prize. Mrs. Beauregarde wonders what she'll do with a blueberry for a daughter and how she will compete again. Veruca replies to the latter's question, "You could put her in a county fair." At this, Wonka smiles and makes a noise of agreement. Later on, she asks Wonka if Violet will always be a blueberry, meaning she could be concerned about her deep down, though it is more likely she wanted to know if Violet's life was ruined forever.

Veruca's insatiable greed finally takes toll when she and the others visit the Nut Sorting Room, where an army of trained worker squirrels are shelling walnuts, about which her father seems to know quite a bit. Wearily, Mr. Salt attempts to purchase a squirrel after Veruca rudely demands one, despite her father's attempt to talk her out of it. However, Wonka politely refuses, stating that the squirrels are not for sale. Refusing to oblige to both her father's and Wonka's orders, Veruca then enters the work area to take one for herself (choosing the apparent leader). However, she is immediately mobbed by all of the squirrels when they soon overpower, restrain, and haul her into the garbage chute (a round pit located in the center of the floor). Veruca screams and plummets, which in turn leads down to an incinerator, because she is described as a "bad nut," according to Mr. Wonka's claiming mentions. He assures her father that she "may be stuck in the chute" and all her father has to do is "just reach in and pull her out". Mr. Salt looks down the pit for any sign of her and, at the same time, feels guilty for doing the one thing that led to this fate, spoiling her. As he does so, the Oompa Loompas break into the Veruca Salt song. They use it to personally admonish him for spoiling Veruca in the first place, and it clearly makes a mark on him. He is then pushed in by one of the squirrels, screaming from behind. Beforehand, the Oompa Loompas throw in a portrait of Veruca's mother as a symbolic homage to her fate in the book.

However, since the incinerator is conveniently broken at the time, Veruca and her father are spared immolation. Instead, both father and daughter leave the factory covered in three weeks' worth of rotten garbage, with flies surrounding the two as they step out of the factory's entrance. Her final demand is a facsimile of flying glass elevator, after seeing Wonka's contraption soaring in the sky, high above the building. However, instead of giving in to Veruca's countless demands in a cheerful and obedient manner like before, Rupert tells her sternly and firmly that the only thing she will be getting that day "is a bath, and that's final." Not only did Mr. Salt change his opinion of Veruca, he also changed his ways about treating his daughter. In addition, Mr. Salt realized that he and his wife had been constantly overindulging Veruca. This emotionally shocks, angers, and upsets Veruca, who flat out refuses to take the new attitude that her father is implementing seriously. Also, she angrily talks back to her father, insisting that she wants one anyway. This prompts Rupert to shoot an angry glare at his daughter in a sharp manner. Although Rupert knows that Veruca wants a flying glass elevator, he proves that his new opinion of his daughter is serious.

Earlier in the film, before the tour begins, Veruca cuts in front of Wonka to introduce herself with a curtsy as he leads the tour group through the factory entrance, during which Wonka replies, "I always thought a verruca was a type of wart you got on the bottom of your foot." Indeed, the term verruca plantaris is Latin for "plantar wart," and is a common British English phrase, hence the decision in both films to make the girl come from England. Her name was conceived from a wart medication called "Verruca Salt" that Dahl claimed he once had in his medicine cabinet.

Veruca in the video games

In the 1985 arcade game based on the book, the player must control Veruca in a certain level that requires dodging the squirrels from the Nut Sorting Room. In the 2005 film's video game, after Veruca is thrown at the Nut Sorting Room's garbage system, the squirrels get out of control and leave their "seats", which causes the nuts to constantly fall out of the containers and block the garbage chute. Charlie and the Oompa Loompas must go through the room's outer divisions and bring the squirrels back to work. He then dives into the factory's sewer systems to rescue Veruca from the incinerator. He manages to throw her through a tunnel that leads her to a garbage dump where the Oompa Loompas help her out of the factory.

Veruca in theatrical adaptations

In theatrical adaptations, Veruca is a combination of the two English girls from the films, but Veruca and her family can be from anywhere in the world. Her father/mother is in the nut business as in all other versions, but the main focus of the business is now mainly Brazilian nuts rather than peanuts. She is also implied to have siblings, and she threatens her accompanying parent to fire new character Phineas Trout when he calls her "Veronica Salt" during her interview. She is often depicted, from actress to actress, wearing a skirt or dress, but a director can choose more modern clothing if necessary. She retains her "I Want it Now" song from the 1971 film, but the opening spoken lyrics are slightly modified to accommodate the fact that the animals in the scene are squirrels like in the book and 2005 film. In most high school versions of the play, the song is extended to include such desires as wanting the stars and "Venus and Saturn arranged in a pattern". In some plays, her mother is her tour chaperone instead of her father, but in other plays, both of her parents come with her and go down into the chute in an attempt to rescue her. She sings most of her lyrics in her "Oompa Loompa" song, and on the verse "The mother and the father", the actors playing Veruca, her parents and the Oompa Loompas point to the parents in the audience. Also, at the near-end of the play, all of the "bratty" kids (including Veruca and her optional siblings) and the Oompa-Loompas sing a fifth Oompa-Loompa song, talking about all of the "bratty" kids in general; their parents then give them a hug after the song ends and they walk offstage, instead of punishing them for their misbehavior.

An actress playing Veruca in a theatrical adaptation.

Veruca in the 2013 West End Musical

'The Salt Family' design for the 2013 musical

As with the film adaptations, Veruca comes from England, and her father owns a peanut business like in the book and films. However, her personality returns to that of the original novel, switching rapidly between moods; appearing to be sweet, pleasant, cute and adorable one minute, and the next devolving into a screaming spoiled brat the moment she doesn't get her way. Her design is also reminiscent of the book, as in the musical Veruca is depicted with blonde curly hair and her outfit resembles that of a ballerina's tutu - although her fur coat in this version is not mink, but is said to be 'baby seal, clubbed and tickled pink'.

In the musical, like most girls her age, Veruca is shown to have a keen interest in ballet as she is always seen in a tutu and ballet slippers, and there is rarely a moment when she is not doing some kind of ballet pose. She has a rivalry with Violet due to her also being uber-wealthy. Veruca's voice sounds very cute but is still spoiled because of her desire for more.

In the 2013 Sam Mendes London musical, Veruca Salt is a British billionaire's daughter, dressed in a pink ballerina tutu and baby seal fur coat—"clubbed and tickled pink". Her father, Sir Robert Salt, is portrayed as a spineless dolt for giving his daughter her wishes. In the Nut Sorting Room, like in the book and 2005 film, Veruca runs foul of the nut-testing squirrels who deem her a 'bad nut' when she tries to steal one. This summons oversized squirrels with Oompa Loompas riding on their backs. They sing a nightmarish ballet, "Veruca's Nutcracker Sweet", that concludes with Veruca and her father being sent down the garbage chute. Veruca's fate is left ambiguous, seeing how you never see what happens after afterwards.

Veruca In the Broadway Retool

Just like the other 4 bratty children in this iteration, Veruca is actually played by a young adult. Although most adaptions make Veruca British, the 2017 Broadway Retool changes Mr. Salt's and Veruca's nationalities to Russian this time around. Veruca being the prima ballerina she is, this was probably done to expand on the ballet motif of Veruca's character. Nicknamed "Verooshka" by her spineless father, Veruca meets a far worse demise in this incarnation. While oversized squirrels dance with Veruca in a ballet sequence, Veruca runs up a conveyor belt (the place the squirrels do the sorting) and the squirrels deem her a "bad nut," and literally tear her apart from limb to limb. Although Veruca's fate is left ambiguous, she yells for Mr. Salt offstage.

Veruca's endgame

"Veruca, the only thing you're getting today is a bath, and that's final!"

In the novel, Veruca's comeuppance takes place in Wonka's Nut Sorting Room, where she is denied a squirrel of her own by both Wonka and her mother. After Wonka refuses to sell one of his worker squirrels to her father, Veruca brazenly enters the premises and attempts to take a squirrel anyway. She is immediately engulfed by the creatures, pinned to the floor, rejected as a "bad nut," and hauled into the garbage chute. Both her parents quickly suffer the same fate afterwards when they go into the work area in an attempt to rescue her. They leave the factory covered in garbage, and Mr. Salt has a look of extreme anger on his face.

Her predicament and exit of the factory are both similar in the 2005 version, minus her mother; the Oompa Loompas instead throw a painting of her mother into the chute in order to emphasize that both of Veruca's parents have indulged her too much, and they sing their reproachful song about spoiling children to Mr. Salt before he goes down the chute. Mr. Salt, hovering over the chute opening in a vain attempt to spot his daughter, is then knocked in from behind by one of the squirrels. Both Veruca and her father are spared immolation and end up leaving the factory, covered with three weeks' worth of foul-smelling trash on the weekly burning day only because the incinerator's broken at the time. In the end, Mr Salt says that his severely spoiled 'lots of pets & presents' daughter is only getting a bath back at home. Veruca says, "But I want it!" when seeing the flying glass elevator, and Mr Salt is a bit surprised but is still cross of what had happened.

It's unknown, in the 2005 movie, how Veruca and her father got out of the incinerator after falling into the hole in the middle of the floor. It is revealed that the furnace is broken, and there are three weeks of garbage to break their fall.

Having learned what he now believes to be a good parenting lesson because of the humiliating and embarrassing ordeal he suffered with his daughter in the chocolate factory, he finally had enough of wasting both his hard-earned money and his time on his daughter and her countless copious demands. Since Mr. Salt was being chastised by the Oompa Loompas for overindulging her in the first place, Rupert angrily refuses his daughter's demand for a flying glass elevator. He says that she will only be getting a bath that day instead. He crossly glares at her after she objects with her last line "But I WANT it!". What becomes of Veruca after this is unknown. Mr. and/or Mrs. Salt scolding and/or punishing their child(ren) may be used in the theatrical shows if a director wants to show them realizing that they are responsible for overindulging their children.

In the 2005 movie, Veruca ends up being the only one of the four rotten children not to be present during her song of morality as she is thrown down the chute beforehand, but her father is instead there to hear every word of it. In the 1971 movie, the squirrels are replaced with geese laying golden eggs. Wonka denies a sale of one of the birds to Veruca, after which she sings her musical solo, "I Want It Now." After then making a mess of the room, she stands atop the eggdicator, which judges her a "bad egg," and sends her plummeting down the garbage chute en route to the furnace. Mr. Salt jumps down into the chute a moment later to try to rescue her, where he too is deemed a "bad egg". Their ultimate fate is only mentioned at the end of the movie, when Wonka assures Charlie that Veruca will continue to be a spoiled brat, but maybe she will be a bit wiser for the wear.

In the West End musical, when Veruca grabs one of the squirrels, she is attacked by a horde of giant squirrels rode by Oompa Loompas who begin a nightmare ballet, Veruca's Nutcracker Sweet, in which they sing how she was the most wasteful and spoiled little girl in the world and how she would meet a rotten fate in the garbage chute. Her father then attempts a rescue, but he too is grabbed and is told how his daughter's behavior is his fault and how he will share her fate. They are then both thrown down the rubbish chute that apparently leads to a sewer, but then Wonka remembers that on Tuesdays the chute is redirected to the incinerator, meaning Veruca and her father most likely met a fiery death.

In the 2017 Broadway adaptation, Veruca runs into the nut sorting room despite Wonka's warnings. She tries to catch a squirrel and gets them all to follow her lead in a ballet dance. As the song escalates, the squirrels start pushing, grabbing, and dragging Veruca around, causing her to realize they are not "cutesy wootsy" squirrels and are extremely violent. She tries to escape, and her father enter the room to try to save her, but when she runs up a conveyor belt and is cornered by the squirrels, they grab her and she is literally torn apart limb to limb. As the squirrels take her severed body parts and push them down the bad nut chute, she screams for her father. It is unknown if she survives or not.

Veruca Salt song

Veruca's impending doom in the chute is the subject of the novel's poem and the 2005 lyrics, as is the Salts' blame for turning their daughter into a "spoiled brat". In the novel and first film, the song is performed after Veruca and her parents go into the chute. The 1971 lyrics (also used in the theatrical shows) centered on who is to blame for Veruca's avarice and what can be done to prevent children from suffering a similar fate, during which several rhyming words ("brat" and "cat", "shame" and "blame") were individually displayed onscreen in Scanimate style. (It is very interesting to note that the 1971 lyrics and musical's lyrics use harpsichord notes in their music.) In the 2005 version, the track was sung to a sweet and opera-classical style melody; Mr. Salt is pushed into the chute after the song ends.

Song Lyrics

File:Charlie And The Chocolate Factory OST - Veruca Salt

Veruca Salt The little brute Has just gone down the garbage chute. And she will meet as she descends A rather different set of friends

A rather different set of friends A rather different set of friends

A fish head for example cut This morning from a halibut. An oyster from an oyster stew A steak that no one else would chew. And lots of other things as well each  With its rather horrid smell (horrid smell)

These are Veruca's new found friends  That she will meet as she descends These are Veruca's new found friends

Who went and spoiled her, who indeed?  Who pandered to her every need? Who turned her into such a brat? Who are the culprits? Who did that?

The guilty ones Now this is sad Are dear old mum, and loving dad

Personality

Veruca's personality throughout the adaptations depicts her as being arrogant, mean, spoiled, unpleasant, callous, and extremely entitled. She is seen fiercely demanding almost anything she sees out of a misplaced, if not overdeveloped sense of self-righteousness and right of possession. She cares only about herself, her image, and her overdeveloped ego.

Veruca puts all of her arrogance behind a milky, sweet voice and a pretty face, but her attitude often turns sour when she is denied something she wants right away. Her being spoiled by her parents all of her life makes her self-righteous, as shown in the 1970s adaption where she demands that she goes first, then coldly demands 'before everybody else'. Veruca also boasts about her wealth quite frequently. She callously treats her parents as obstacles and servants, and constantly demands things off them, from the smallest things to an Oompa Loompa or a squirrel.

She also has a vicious temper, which she reveals when she doesn't get what she wants. In the 1971 adaption, she is seen as extremely aggressive and blatantly snobbish, and even declares that she wouldn't go to school until she received a Golden Ticket from the chocolate factory. Her recurring catchphrase is a whining "I want it now!"

Trivia

• Veruca Salt is portrayed by Julie Dawn Cole in the 1971 film and by Julia Winter in the 2005 film.
• Julie Dawn Cole (1971 Veruca) had an aversion to chocolate. She, along with Denise Nickerson (1971 Violet) had crushes on Peter Ostrum (1971 Charlie) and both actresses would take turns in spending time with him. However, their friendly attitudes were not entirely transferred to their characters in the film.
• The "I Want it Now" scene in the 1971 film was shot on Julie Dawn Cole's thirteenth birthday (October 26, 1970), and one of the eggs used in the Golden Egg Room scene was given to her as a birthday present after filming (Veruca did say she wanted a Golden Goose, after all). It is unknown where the egg is located today, however. Veruca's trashing of the Golden Egg Room required a total of 36 takes.
• In the original novel, Veruca is blonde and small-sized while in the movies she is brunette (2005 only unlike the 1971 where she is a dark blonde) and 12-years old. The only adaptions that depict her as a blonde are the Broadway and West End adaptions.
• In a early version of the novel, she was originally going to be named "Elvira Entwhistle" and "Veruca Cruz".
• Roald Dahl had told Julie Dawn Cole (the original Veruca Salt) he had named her Veruca, because in his own words, "she was a wart of a child."
• Julie Dawn Cole can be seen with a cut on her knee while kneeling as Veruca Salt in the original film. This cut was in fact real, and Cole still has the scar left from the cut to this day. [The stone she uses to break open the chocolate egg was real and not a prop]
• Veruca's length hair was shorter throughout the 1971 film due to the filmmakers having wires burn out the split ends.
• The broadway retool is the first adaption to portray Veruca's nationality as something other than British; this time around, she is Russian.

The evolution of Veruca Salt.