A Golden Ticket is the pass that allows the owner to get into Willy Wonka's Chocolate Factory.
Five Golden Tickets were hidden in Wonka Bars and shipped out into countries all over the world. The search for them turned into a worldwide mania and each ticket find was a press sensation. The five children that eventually found them were Augustus Gloop, Mike Teavee, Charlie Bucket, Veruca Salt and Violet Beauregarde.
The ticket says far more than could logically fit on it: "Greetings to you, the lucky finder of this Golden Ticket, from Mr Willy Wonka! I shake you warmly by the hand! Tremendous things are in store for you! Many wonderful surprises await you! For now, I do invite you to come to my factory and be my guest for one whole day - you and all others who are lucky enough to find my Golden Tickets. I, Willy Wonka, will conduct you around the factory myself, showing you everything that there is to see, and afterwards, when it is time to leave, you will be escorted home by a procession of large trucks. These trucks, I can tell you are good, you will be loaded with enough delivious eatables to last you and your entire household for many years. If, at any time thereafter, you should run out of supplies, you have only to come back to the factory and show this Golden Ticket, and I shall be happy to refill your cupboard with whatever you want. In this way, you will be able to keep yourself supplied with tasy morsels for the rest of your life. But this is by no means the most exciting thing that will happen on the day of your visit. I am preparing other surprises that are even more marvellous and even more fantastic for you and for all my beloved Golden Ticket holders - mystic and marvellous surprises that will entice, delight, intrigue, astonish and perplex you beyond measure. In your wildest dreams you could not imagine such things could happen to you! Just wait and see! And now, here are your instructions: the day I have chosen for the visit is the first day of the month of February. On this day, and on no other, you must come to the factory gates at ten o'clock sharp in the morning. Don't be late! And you are allowed to bring with you either one or two members of your own family to ensure that you don't get into mischief. One more thing - be certain to have this ticket with you, otherwise you will not be admitted.
(Signed) Willy Wonka